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(taken from W Hotel Facebook Page) |
Last week, The W Hotel in Timesquare launched New
York City’s first ever Instagram Exhibition.
The photos, taken with cellphones, edited with the Instagram and printed
on canvas will hang in the Hotel’s Living Room Lounge through June. And while
the Hotel manager seems excited about the display, (“we hit a homerun with this
one,” he told the Wall Street Journal), not everyone is ready to celebrate this
new form of photography.
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(taken from W Hotel Facebook Page) |
Instagram, a free application for the iPhone and Android, allows users to take photographs and choose from a variety of filters and boarders to alter the aesthetic. Users can then share their photographs on the Instagram website, and post it to social networking sites such as Facebook, Twitter and Tumblr. It was created in October 2010 by two Stanford graduates in their twenties, and ever since its inception, it has proven to be a contentious subject amongst photographers.
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(Christina Paik) |
“I think the filters are cheesy,” she says. “Why would I try to make it
look like its something it's not? Everybody
just takes photos and uses these dumb filters and they are stoked because they
think it looks so sick, but it’s not genuine.”
Matt
Kelly, a 20-year-old photography student at SVA agrees that the Instagram
filters create a lack of authenticity.
“People
don’t notice that when they apply filters or add these boarders, they suggest
the photo is a type of film,” he says.
“Their almost ignoring the history of photography, medium format film,
and other things that as a photographer I’ve taken time to learn and respect.”
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(Matt Kelly) |
Its
masses of users has made it a staple in social networking. In fact, photographs for the W Hotel
exhibition were chosen from twitter users who shared their pictures with the
hash tag #wdesign. Staying true to Instagram’s online origins, photographers
twitter names are listed next to their work at the exhibition, not their real
names.
While
the idea of an Instagram exhibition appalls Christina Paik, she admits that application
isn’t entirely a bad thing. She herself
began using it a few months ago, but never alters her photographs with
Instagram filters.
“Instagram’s opened up other peoples eyes to the art of photography
and the magic of it,” Paik says. But she
maintains that Instagram photographs don’t compare to film photography.
“Maybe this isn't how other people see it” she says. “Maybe
people on Instagram think they are good photographers because they have over
300 likes.”
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(instagram photo at the W Hotel exhibition by @cxcart) |
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